MEET THE Team
With a degree in Communications and nearly two decades experience working in the digital marketing space, Kirstin feels right at home at The Social Agency where she works with clients such as the BC Association of Farmers' Markets, Westminster Savings Credit Union and Coast Mental Health to implement and manage social media campaigns. Before co-founding The Social Agency, Kirstin spent nearly a decade at DigiBC as their Communications and Program Manager. Kirstin was also the founding Creative Director of the Vancouver International Digital Festival (VIDFEST), which she oversaw during the festival's five year run.
Outside of her day job, Kirstin has taught in the Award of Achievement in Social Media program at UBC Continuing Studies and currently serves on the board of the Burnaby Arts Council. In addition to her BA, Kirstin holds a Diploma in Executive Management from Simon Fraser University.
A former Saskatchewanian, Kirstin has fully embraced life on the west coast, ensuring she gets regular doses of yoga, hiking and standing under an umbrella at her kids' soccer games. Kirstin lives on Burnaby Mountain with her husband and two daughters.
Monica's career in PR and strategic communications began at the turn of the century in BC's life sciences industry and developed into a niche expertise in digital media while working with industry building groups like New Media BC, the New Media Innovation Centre, BC NET and many others.
Since co-founding The Social Agency in 2009, Monica has enjoyed working with a diverse client list that includes the BC Association of Farmers' Markets, White Spot restaurants and YYoga, to name a few. She's known for her ability to uncover the most compelling and newsworthy elements of an organization's story, and bring those stories into the media and public spotlight.
Passionate about her community, Monica has worked alongside charitable organizations such as The Crisis Intervention and Suicide Prevention Centre of BC, REED, Just Work and Flavours of Hope. She's worked as an industry instructor at UBC, teaching in their Award of Achievement in Social Media program. Monica is the Founder of Head + Heart, a mindful calendar that connects people with all of the wellness, spiritual and socially conscious events and teachers across North America.
She lives with her husband and two young children in Port Moody, BC.
Sonam is a goal-oriented and passionate communicator who brings a fresh approach and dynamic work experience to make her mark in the exciting world of communications.
Since attaining her Diploma in Public Relations, Sonam has worked with several non-profit organizations, including Spinal Cord Injury BC and the Vancouver Aquarium. She's also served as the Volunteer Communications Assistant at The Cerebral Palsy Association of BC, where she helped improve the company's social media presence and overall communication efforts.
When she's not helping companies communicate their best stories, Sonam enjoys pursuing her passion for cake decorating, creating inspiration boards on Pinterest, and spending time with her niece and nephew.
DIGITAL STRATEGIST + CONTENT PRODUCER
Lygia Valezi is a Graphic Designer and Digital Strategist with an excellent track record for helping businesses successfully showcase their brands and products to engage and grow their target audiences. With a keen sense for developing visual identity, she’s grown the communities of a wide variety of brands online - from insurance companies to children’s clothing brands. Originally from Brazil, Lygia has worked for key players in the Brazilian fashion industry before moving to Canada in 2016 to seek new challenges. In Vancouver, she has managed projects related to Social Media, Web Design, Branding and Digital Advertising, gaining extensive hands-on experience in the local market.
Lygia holds a Bachelor's degree in Fashion Design, a post-graduate degree in Sales and Marketing, and a diploma in Merchandising. She also has numerous digital platform certifications, including Google Adwords.
Lygia a big fan of trying everything at least once, from Krav Maga classes to European-swordplay lessons to scuba diving in the Sunshine Coast.
Channing Rodman is a social media and communications specialist. With 10 years of experience working in communications, Channing applies her community-based values to help clients get meaningful conversations started - from tiny neighbourhood projects to some of BC's biggest non-profits, universities and crown corporations. As a writer and editor, Channing has produced content for some of Canada’s best-loved websites and apps, including yoyomama.ca, Recollect.ca, Midilunch.ca, Lunapads, Better Together BC and We Heart Local BC. When she isn’t writing, or cooking (or writing about cooking) she also occasionally teaches workshops - most recently on images, comics and storytelling at Carleton University.
A former Vancouverite, Channing is now based in Ottawa, Ontario with her husband and small daughter.
PUBLICIST + STRATEGIST
Krystal is a public relations and social media strategist with a passion for building meaningful relationships with her clients first and foremost. From writing press releases and crafting the perfect pitch to creative and strategic content creation, Krystal has worked across multiple industries to help businesses and brands tell their stories and get noticed where it matters.
In addition to a BA in Communication Studies, Krystal has a Public Relations Certificate from Simon Fraser University and brands she has worked with over the years include Famoso Neapolitan Pizzeria, Science World, and the Vancouver Canucks.
Krystal is a big believer in maintaining a good work-life balance and as a born and raised Vancouverite, you'll find her enjoying all things west coast from hiking and rock climbing in the summers to ski touring in the winters with her husband and two young boys.